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Social media for the launch of the year: the SPAR app

In the wild world of social media, creativity, innovation and adaptability are keys to a successful digital presence. Witty social media content is required: content like the one we created together with the advertising agency Wirz for the launch of the new SPAR app.

At page 84, we know that in the fast-moving world of social media, creativity, trend awareness and the right tone are the three most important pillars that lead to successful content. That’s why we never miss an opportunity to pick up on the latest social media trends.

Our strength: “mini-storytelling”. Attention spans are shorter than the length of an Instagram story. We master the art of telling a story in just a few seconds and used mini-storytelling to promote the new SPAR app. Whether it’s about introducing a product, conveying a message or arousing emotions, mini-storytelling makes it possible to establish a connection with the target group and achieve a deep impact. This requires precision and clarity, which is reflected in our mini-videos for the SPAR app.

We at page 84 also take care of the right storytelling when it comes to explanatory videos for products or services. For the SPAR app, our in-house production team used a combination of video material and animations to produce two visually appealing and easy to understand explanatory videos for consumers and SPAR employees.

For the full digital communication package, we also programmed more than 20 online banners.